CONSOMMER L’ARCHÉTYPE. Réflexions critiques entre stéréotypes et constructions sociales/To consume the archetype. Critical reflections on stereotypes and social constructions

Abstract

This article examines the architectural archetype as applied to the form of the shopping mall, analyzing the reproduction of images and forms within spaces of consumption. Adopting a genealogical approach and drawing on the case study of Southdale, the article highlights a process of spatial stereotyping that contributes to transforming consumption into an act that is both individualized and spectacular.

Keywords:

Architecture; Archetype; Centre Commercial; Victor Gruen; Southdale.