Online platforms as a complex digital environment characterised by a lack of transparency on the role and status of the parties involved, as well as the use of unfair commercial practices.

Abstract

The contribution analyzes the critical issues related to the affirmation of technological platforms in the digital market and the dissemination of unfair commercial practices, facilitated by the inadequacy of the reference regulations to fill the information asymmetry and the lack of transparency in the relationships between the interested parties.