Third-party cookies and alternatives: what consequences in terms of consent?
Abstract
Attentive to the development of technologies to trace users during their navigation, which must not call into question the rights enjoyed by Internet users, the CNIL on October 13, 2021 issued a complete picture about “third-party” cookies for advertising targeting to ensure that the solutions offered comply with the rules on cookies and other tracers, which also apply to all these alternative solutions. It will closely follow current developments, both in terms of technical offers and privacy protection features in browsers and smartphones.
Keywords
First-party and third-party cookies; AdTech; CNIL guidelines
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