ONLINE MARKET, BIG DATA AND PRIVACY PROTECTION.
Abstract
The digital market and the protection of privacy could not fail to be affected by the effects produced by the indiscriminate use of social networks. The objective value of modern communication tools should not be overstated, the impact should rather be monitored in order not to frustrate its inspirational logic. The coronavirus pandemic has made the need for reflection on the issue even more vivid, being the means of distance communication that have become the exclusive means of social interaction.
Keywords
Social networks; Big data; artificial intelligence; digital market.
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