Non-Personal data processing - Why should we take it personally?-Personal data processing - Why should we take it personally?

Abstract

Data processing technologies have become more pervasive than ever in recent years, making EU citizens subject to profiling and automated decisions. This article aims to address the issues related to the widely ranging interpretations of the notion of personal data, and to evaluate the extent to which the existing regulatory framework in the EU provides adequate safeguards to the protection of individuals’ rights and freedoms in the context of both personal and non-personal data processing operations, identifying the key gaps in the current legal framework that the European Commission and other relevant bodies will need to address to adequately protect EU consumers.