Data privacy challenges of contractual consent to process personal data: The example of Netflix

Mai-Brit Campos Nielsen


This article explores the data privacy challenges of the use of contractual consent as a precondition to use the internet-connected streaming services offered by Netflix. In this context, the article explores the regulatory limits of applying contractual consent from the consumer’s perspective. The article examines whether the contractual consent in Netflix leads to loss of control for the user, and if so, whether other safeguards in the General Data Protection Regulation are appropriate to protect the data privacy of the user. The article ends by concluding that other regulatory constraint should be considered to protect the data privacy of the users of Netflix’s streaming services.


consent; privacy policy; control; safeguard, consumer; transparency; purpose limitation

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